lab+6

As technology and the web continue to evolve, people are finding more valuable uses in it, and as a result it has become such a huge part of our lives. Users now are not only surfing the net but are continually and in large numbers adding to it themselves through the emergence of social networking sites and blogs. This is creating a more interactive and influential web, which is changing the way we communicate with each other and also the way businesses market to their consumers and conduct their own market research.

As people are spending more time online posting pictures, personal information and connecting with friends, without even realizing it, they are creating an online profile of themselves. Through all the various social networking and blog sites such as Facebook and Twitter used by people in collaboration together, the web is now able to calculate the value of an individuals online ‘uber profile.’

The creation of this ‘uber-profile’ will make people want to optimize their use, as they can now find out their current value. This can be beneficial to the individual who can find ways for their social capital to benefit them in aspects of their life through finding potential sources and businesses who will be able to use them to promote their products. At the same time some people may get lost in the benefits they see of expanding their online profile and might not realize how much of their personal information is being leaked to a possible unintended audience, as nothing is truly private online.